Summary

A Digital Eyecare Companion - This mobile app was developed for a leading optical retail chain looking to modernize its customer experience. It empowers users to manage appointments, try on eyewear virtually, track prescriptions, shop for products, and earn loyalty rewards—all from their phone.

When

In progress

Who

Jonathan Chia

Project Overview
With a growing demand for digital convenience in the eye care industry, this app was built to bridge physical store services with mobile-first experiences. From appointment scheduling and AR eyewear try-ons to personalized reminders and in-app purchases, the platform elevates every step of the optical retail journey.

Built for the Future of Optical Retail
• Combines AR try-on, loyalty, and smart care tracking in a single app
• Connects online and in-store touchpoints into a unified customer experience
• Positions retailers as tech-forward brands that prioritize convenience and innovation
• Designed for multi-location retail chains and scalable across regions
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Proven Results, Scalable Vision
The app has helped increase customer satisfaction, drive repeat sales, and streamline store operations. Future development plans include AI-powered product suggestions, tele-optometry support, and enhanced loyalty features to further boost engagement.

Inspired to build a similar app or digitize your optical business?
Let’s build smart retail solutions that elevate your customer experience and drive results. Reach out to us.
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Core Features

User Side (for Customers)
The app enhances the customer experience with intuitive tools and value-added services:

Appointment Booking & Calendar Sync
Book eye exams at any outlet with real-time slot availability and receive automated reminders.
AR Eyewear Try-On
‍Use augmented reality to virtually try on glasses and colored lenses through your phone’s camera.
Product Catalog & Smart Reordering
Browse and purchase contact lenses, glasses, and accessories. Reorder with one tap using saved prescriptions.
Prescription & Order History
Access your digital prescription and track all past purchases in-app.
Personalized Reminders
Get notified when it’s time to reorder contact lenses or schedule your next eye check.
Loyalty Program & Rewards
Earn points for every purchase, track your balance, and redeem exclusive rewards and vouchers.
Push Notifications & Promotions
Receive timely updates about new launches, seasonal sales, and personalized offers.
Live Chat & Support
Get help instantly through in-app messaging or schedule a virtual consultation with optometrists.
Store Locator with GPS
Find the nearest store location, view available services, and get real-time directions.

Core Features

Admin & Operational Features
The backend dashboard equips shops with digital business tools to run efficiently and grow revenue:

CRM & Loyalty Sync
Integrates with the company’s membership system to manage rewards and customer engagement.
POS & Inventory Integration
Syncs with existing systems for accurate product availability and seamless order processing.
Appointment Queue Management
Allows staff to view, confirm, or reschedule appointments across branches.
Analytics & Customer Insights
Track user behavior, top-selling products, and performance data to inform business decisions.
Marketing Tools & Promotions
Launch targeted deals, promotions, and service packages to loyal customers.

Business Model: Monetization Strategy

To ensure sustainable growth, the app uses a multi-channel revenue model:
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In-App Sales:
Enables direct purchasing of lenses, eyewear, and accessories.

Loyalty-Driven Retention:
Rewards and personalized reminders encourage customer return visits.

Targeted Promotions:
Drive sales through data-powered, personalized offers.

Operational Efficiency:
Automates appointment and reorder management, saving time and cost.